Barry Callebaut
Identifying ideal partners to fuel future growth
For ingredient suppliers, partnering early with start-ups’ product development “locks in” a long term customer and revenue stream. Staking your future to early-stage, as yet unproven partners, is a major challenge given the inability to partner with everyone. Barry Callebaut, the world’s #1 cocoa processor retained EKSS to identify high potential start-ups and “hot” new brand partners. EKSS evaluated start-ups and small artisanal brands against the filters of consumer trends, current performance, expansion plans and funding to predict the future “winners.”
The result? We identified 100+ up-and-coming potential chocolate and nut customers across seven categories: baked goods, choco snacks, confections, cookies, ice cream, energy bars/drinks, beverages. And EKSS provided Barry Callebaut with a turnkey action plan including detailed descriptions of the specific product opportunities for each potential new customer.
