Blue Bite
Fractional CMO @ innovative SaaS tech company
Blue Bite is a leader in the burgeoning connected packaging field that will ultimately transform the packaged goods landscape. An exciting company with tremendous potential, Blue Bite wanted to expand its QR-based marketing platform into consumer packaged goods. The company’s proprietary technology enables brands to connect their digitized packages directly to consumers’ mobile phones.
Management retained EKSS upon acquisition to define a CPG positioning and strategy and build a marketing/communication plan to drive awareness and trial among brand leadership and corporate technology strategists. EKSS’ role ran the gamut from identifying selling strategies, to crafting marketing language, to defining advertising concepts and planning the specific roles of all marketing tools including LinkedIn, podcasts, Instagram, Tik Tok and public relations.
Working with EKSS enabled Blue Bite to rapidly build partnerships with a robust plan and strategy.
