transformation yoga project
Upleveling a successful nonprofit’s marketing
Transformation Yoga Project (TYP) is a nonprofit dedicated to improving health and life skills for those impacted by trauma, addiction, and incarceration. It offers breath-centered yoga and mindful movement at prisons, in-patient recovery centers, outpatient programs, and juvenile detention centers in PA and DE.
As the organization expanded, it needed to develop a more robust strategic plan, upgrade its messaging and online platforms, and improve data collection for outcomes reporting.
EKSS assisted TYP in understanding its potential mid-Atlantic market size, worked to find a visually appealing logo embraced by the team, launched a revamped website, and greatly expanded their social media program.
As a final phase, TYP’s team collaborated to create a phone app that collected “point-of-program” class attendance to populate reports for the organization’s annual report and grantor updates.
